The dealer web site assigned to you is built around advanced concepts.

It works for you in variety of settings and scenarios.

The term "Site Ownership" refers to such settings when the entire site belongs to you.

The Dealer Web Site Assigned to You can be Accessed in Two Ways.

1. Through Your Own Domain Name
2. Through Your Site Ownership Link

When your web site receives traffic through your domain name or through the ownership link, every aspect of the web site works for the web site owner. This includes online shopping links, contact us forms, wholesale account application forms etc.

You also receive Free Site Ownership in the following three scenarios.

1. When new traffic enters WBoil.com via your dealer listing
2. When new traffic enters WBoil.com via your retailer listing
3. When new traffic enters WBoil.com via articles you publish*

*Refer "Content Authoring & Publishing Platform" under "Detailed Information About CMS, The Management Software"

Site Ownership can be verified by looking at the top banner "Independent AMSOIL Dealer" name.

Custom Toll Free Phone & Fax Numbers: WBoil.com comes with its own default toll free phone & fax numbers, since it is a component that enables higher conversion of a web site. However this can be replaced with your own toll free phone and fax numbers. Just add it into your profile from your CMS account and it will be immediately displayed in your web site.

Custom Logo: Option to have your own logo.

Similar to having your own domain name, you can also have your own custom logo. If you set up a custom logo, your logo is displayed instead of WBoil.com logo, further enabling you to create your own business identity.

When you register for WBoil.com + CMS account, you get FREE domain name registration or transfer and 74% discount on custom logo design. For more details, log into your CMS account and open "My Account" window and click on "Domain Name and Custom Logo" for details.

Note: It is strongly recommended to promote your web site with your own domain name and logo.

Your Web Site = Your Domain Name!

When you want to create your own brand image with your own domain name, WBoil.com will transform itself to look like your personal web site without account numbers embedded in the url.

Optional Custom Logo: We have designers that can create matching logo to go with your domain name.

Custom Logo + Domain Features: When you put in place your own domain name and logo, your web site footer copyright message will show your domain name instead of wboil.com. Secondly, when the user clicks on "Bookmark This Page", your domain name will be book marked instead of wboil.com. Third visible feature is the logo link will point to your domain name instead of wboil.com

Note: CMS users get FREE domain registration / transfer and discounted rates for custom logo design. Just log into your CMS account and open "My Account" window and click on "Domain Name and Custom Logo" for details. Logo designer will create a logo to your satisfaction and have it incorporated into your web site.

Basic Linking:

If the purpose is to promote your web site via online ads and pay per click marketing, basic ownership link will get the job done quite well.

WBoil.com has the ability to remember site ownership / traffic association with site owner for 1 year. This is achieved by using client side and server side tracking technology. Therefore when such traffic / visitors generated by you visit WBoil.com on a later date, you will still be the site owner benefiting from the sale.

Every measure and technology has been adopted to ensure site ownership accuracy and association while maintaining a professional look and feel for the end user.

Site ownership link Options:

http://wboil.com/zozozoz (replace zozozoz with respective dealer ZO number)
or
http://wboil.com/Site_Name

To register your Site Name, visit http://wboil.com/1739921/admin/account/

There are three ways your site can receive free traffic, for which you are the site owner as if the traffic was generated by you via your domain or ownership link.

First two ways to generate free traffic is by listing your down line dealers and retailers. When these pages hosted at WBoil.com generates traffic (via a search engine or other means) the site automatically sets the listing dealer as the site owner enjoying free traffic and potential conversion to new customers.

Third way is to author and publish articles (web pages). Articles should be automotive and lubrication related. When these articles generate traffic the author benefits from these free targeted traffic and sales.

For example, if you write an article related to sludge issues in Toyota Echo and the advantages to switch to AMSOIL. This article will attract individuals searching for solutions for their cars. When they see a useful article they become motivated to try the product thus becoming your new customer.

One such article that you write will generate traffic for years to come. If you right many relevant and useful articles you can generate lot of FREE traffic and sales.

Note: Content authoring platform is different from CMS login. This platform is available for ALL site users regardless of CMS account. This allows you and your down line dealers (who receives free WBoil.com web site from you) to author content and generate traffic and sales.

One of the finest feature of WBoil.com + CMS is the ability to market your dealers and retailers. By default your dealers and retailers are listed in WBoil.com, a map page is also automatically created and indexed into search engines such as google, yahoo & msn.

These listing and map pages starts generating additional sales volume for your accounts, thus increasing your sales volume.

Use this marketing and free advertising as a closing tool to sign up more retail on the shelf accounts (ROTS). Business owners understand the value of advertising and the fact that it does not come cheap. Companies like yellow pages charge hundreds or sometimes even thousands of dollars for online listing.

Free Traffic When You List Dealer & Retailers: When you add dealers and retailers into your CMS account, and when the "Go Live" option is enabled, each of these listing generate a unique web page in the WBoil.com server. These unique listing map pages are then submitted to major search engines for indexing. Indexed pages start receiving free traffic.

Click here to see dealership listing and map page
Click here to see retail account listing and map page

Note: Above listing pages will be drastically modified and updated when the database reaches a certain number of entries.

Benefits for Your Down Line Dealer: When down line dealers are added to your CMS account, a FREE dealer web site is automatically generated for them. With this feature you can now provide your down line dealers with their own dealer web site. They also enjoy all the features of WBoil.com, like custom domain name, logo etc.

Free Traffic & "Site Ownership" via Search Engine Natural Traffic:

The dealership and retail account map pages hosted by WBoil.com in a way belong to you the listing dealer.

For example if you have listed a retail account in Abbeville, Alabama; WBoil.com will optimize and present this listing to all the major search engines like google, yahoo & msn. Once the search engine indexing process is complete, there is a high potential for your listing to show right on top for relevant searches such as "AMSOIL in Abbeville, Alabama".

When traffic enters WBoil.com via a listing owned by you, the site automatically sets you as the site owner. When these visitors decide to purchase oil online or become a preferred customer or submit a contact form for a wholesale account, all of it goes to you (site owner), the listing dealer.

The same process applies to your down line dealership listing. However the difference is, the site ownership is set to that listed down line dealer instead of you. This feature actively promotes your down line dealers encouraging them to do more business.

This form of traffic is referred as free search engine traffic or naturalized traffic. By listing all your dealers and retail accounts, you are participating in natural search engine traffic, automating promotion and business. This is free as long as you remain WBoil.com CMS user.

Refer "Site Ownership Features" for more details.

The email interface is placed along site of the customer profile. At a glance you will have the entire customer details, email logs and notes.

The email interface is opened by clicking on the account ZO number. Like how these interface open downwards, the entire customer profile and email interface drops down allowing you to update and or send emails.

Email interface is pre-filled with all the common information like To, From, Email greeting and Email Signature. Just type your subject and message, attach any documents and send it out.

If you set a session email template, then the email interface will also pre-load the Subject and Message from the selected template. After which all you have to do is just click on "Send Email"!

Email From Name: You can customize email "From Name". When emails are sent the recipient will see this name instead of the default First name Last name.

Email Greeting: You can customize email greeting. Default is "Dear First name,". You can change this to fit your style and approach.

Email Signature: You can create, edit and manage your email signature, which will automatically load in the email interface.

Email From Name, Greeting and Signature settings are access from "eMail Functions" window.

Outgoing Emails are Formatted Before Being Sent.

The end result is emails that look more professional than that from a large corporation. These professional emails wins customer confidence and thus promote sales.

CMS ads header and footer to your email, this is done automatically in the background. The header contains the customers Name (Company name if available) and WBoil.com logo (this is replaced, if you have your own logo).

Display of the logo serves 3 purposes. One is to give an authenticate look confirming email authenticity, secondly to initiate image based email tracking and third is to confirm and re-establish server based site ownership.

Attached AMSOIL documents are added below the email signature. When the recipient views one or more of the attached files, it is logged with document name, date and time.

How to Manage Emails Sent from CMS Account?

When your CMS account is setup, we automatically create your own @wboil.com email address. This email is used as your outgoing email address.

The use of @wboil.com email id is a technical necessity for optimal email deliver to inbox instead of spam folder.

However your CMS account is not a "standalone email client".

Your CMS account and your existing email account works together.

You will receive all your emails as usual to your own email address while using CMS to send emails to your AMSOIL customers.

A copy of all emails sent out from your CMS account is copied (BCC) to your regular email address for your records.

When your customers reply to your new @wboil.com email id, it is automatically forwarded to your existing email address "you@youremail.com"

From above it is understood that you can use any email address with your CMS account.

Gmail Integration:

If you are a current Gmail user, the following is happy news. Or else we highly recommend to sign up for a Gmail account to use with your CMS account.

Gmail is one of the best email system available. It has almost unlimited storage and easy to use interface.

You can also add your @wboil.com email addresses to your Gmail account. Within your Gmail account, go to Settings > Accounts > "Add another email address you own". Here add your @wboil.com email address.

Once your @wboil.com email id is added into your Gmail account, every time you send emails from CMS, a copy of this email will be stored in your Gmail "Sent Mail" folder!

In other words, you will be able to effectively manage all your incoming and outgoing emails in one email account.

Note: If you change your email address from the time of sign up, it has to be updated in your CMS account. So that your @wboil.com emails can be forwarded to the new email address. To update your email address login to your CMS account. open "My Account" window and click "Account Updates" to edit your email address.

The significant advantage of using your CMS to send email is the control, ease and tracking. This tool gives deeper insight for effective communication. This tool gives you the intelligence that didn't exist before.

The system logs every outgoing email with its subject and time. Then when your email is opened or when the attachments are opened it logs everything with time. You do not need to be logged into your CMS for email activities to be logged. It is carried out at the server level. When you log in to your account or when you refresh your main page, all the accounts that had log activities are listed on top.

Customer's sent email count and email hits are displayed in counter format for quick glance without having to open customer profile.

Discover a new and powerful way to attach files to your email!

Every day email tasks include attaching all kinds of AMSOIL documents, such as price list, dealer application form, ordering information, credit application etc.

With CMS you no longer have to attach and upload files to the email server. Just point and click to select the documents that need to be attached.

The CMS sends out these attachments as custom links. These attachments are delivered to the customer via a dedicated "Email File Server". While serving this file, the system logs the download into the customer log. So you will know if the email and or the attachment is opened or not. If not opened you can direct your time to follow up.

There are variety of legitimate reasons for a customer not to receive your emails (from any system). When you have tracking technology, you can use your time to follow up only with customers that did not read your email. This takes away the guessing work and saves time.

From time to time, it is necessary to email customers product links. If you do not have your own web site and or if that web site do not have every product listed then the only option is to email the customer a amsoil.com product link.

Even if you invest the time to build the link to amsoil containing your ZO etc., it is not an exact science when you direct traffic to amsoil.com. Unlike WBoil.com, amsoil.com DO NOT remember your association with that customer after few hours or if the customer closes the browser and opens a new window to shop. Such sales are randomly assigned to dealers who did not work for it.

So we have developed a fool proof way to conveniently email product links to your customers & leads. Look at the picture, the email interface has a "Get Link" button. Just type the product code and click "Get Link". A small window will pop up to reveal the HTML code. Simply copy and paste it into the email where you want the link to appear. The sample code shown in the image will appear to the email recipient link this: 20W-50 Premium Protection Motor Oil (ARO)

Additionally, when the email recipient click on that link, a dedicated "Email Link Server" serves the appropriate page while entering the product link click through in the respective email log as well as set (or renew) site ownership. If this email is forwarded to a friend and when they click through to the product page the site ownership will be set to you. All of these processes is instantly carried out in the background.

10 Free Email Templates with Your CMS Account.

CMS allows you to create, store and manage unlimited email templates. To get you started, when you create your CMS account we give you 10 free email templates covering everyday business activities. These free templates are part of your account and they can be edited or even deleted is required.

Templates saves time and makes managing your repetitive email tasks a breeze. Once templates are created, you can select a template as the session template from the "eMail Functions". Once this is set, the selected template loads into the customer email interface automatically.

For example if you need to email few leads, choose the appropriate template. Then click on customer account number(s) to whom you want to send email(s), when the customer's profile and email interface loads, you will see that the selected email template is pre loaded into that customers email interface. At this point you can further edit the email if required, attach price list or other documents if required and then click Send Email.

Creating & Managing Email Templates:

Email templates are managed from the template window. To open the template window click on "eMail Functions" >> "Set eMail Template >> Edit Manage Email Template"

From the template window click on the desired template to edit or click on "Add New Email Template" to create a new one. Once an email template is saved or updated, it becomes available for immediate use. Just set it from "eMail Functions" and start using it.

Note: Email templates do not require "Dear first name" or your "email signature", they are added automatically in the email interface.

CMS allows using Pre - Programmed Template Variables.

This system allows you to send advanced emails containing "Account Specific" information via email templates.

Examples:

1. You can create an email template for New Commercial Account with the subject:
"AMSOIL Commercial account number for {acc_cname} is {acc_no}"

2. You can create an email template for New Leads with message:
"A retail product catalog has been mailed to the following address:
{acc_add1}, {acc_add2}, {acc_city}, {acc_state}, {acc_zip}"

When these templates are loaded within a customer profile, all of these variables are automatically converted to "Account Specific" information. This makes the outgoing emails personalized and informative.

Here is the full list of currently available email template variables. If you need more variables, contact support for consideration.

What is email broadcasting system?

AMSOIL jobbers have 1000's of customers and it is not possible to send personal email to each customer to announce a new product or to deliver new price list. To make this complex task easy, we have incorporated the email broadcast software into your CMS.

From the email broadcasting window, select the group (like dealers, retailers, preferred customers etc.) to whom you want to mass email, then compose the email or load it from the template, add price list or other AMSOIL documents as required, preview your email and initiate the broadcast.

The broadcast software is purposely designed to take 12 seconds per email. This is to ensure accuracy and proper email delivery. A carbon copy for each of these broadcast email is sent to your regular email address.

The software calculates & informs the expected time requirement to complete broadcast for the selected group. By design, it is required that the browser window is kept open during the broadcast. The window constantly displays current status / activity.